Watch out adland, Silicon Valley wants your people, as well as your money
When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn't the fact that she's another 'Super-mum' who can boss it in business. It was that the UK's...
View ArticleWho should be responsible for mobile? IT or Marketing?
As businesses around the world rapidly pull together strategies to 'go mobile', the question of who should be in charge of the mobile channel continues to crop up. Should it be the responsibility of IT...
View ArticleMary Meeker internet and mobile trends: 7 data points you need to know
Mary Meeker presented her new 'Internet Trends' at the D11 Conference this week.It's a staggering reminder of how the world is changing as we enter the era of mobile computing.For a quick overview of...
View ArticleThe making of TalkTalk's X Factor app: 5 benchmarks for success
40,000 app downloads, 300,000 video views, and 67,000 mins of earned viewing resulted from TalkTalk's X Factor app in 2012. Here, The App Business shares what went into the making of the app. We’ve all...
View Article10 things Apple’s keynote can tell us about the future of the company and...
“For a company that was never gone, Apple sure is back.” So tweeted technology entrepreneur Aaron Levie. Spoiler alert: yesterday, Apple won back the majority of our hearts at The App Business. So this...
View ArticleSmartphones on wheels - are we there yet?
With the SMMT International Automotive Summit on in London last week, auto and technology are top of mind and The App Business has been looking at the possibilities for 3rd party app developers to...
View ArticleHow Apple and iOS 7 have impacted the future of app design
Apple first introduced its new mobile operating system iOS 7 to the world back in June, which adopted a bold new look and feel compared to previous versions. The skeuomorphic textures and ornamentation...
View ArticleWhat iOS 7 means for the future of app development
iOS 7 brings with it some of the most exciting changes since the App Store first made its debut five years ago. Not only has the design completely changed, but it also offers some brand new...
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